With the rising revelations of harmful chemicals in household cleaning products, consumers have naturally become choosier about which products they use.
Many of these “forever chemicals” can lead to nasty problems, including:
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● Chronic respiratory problems
● Allergic reactions
● Headaches
● Environmental damage & pollution
As such, many consumers are seeking out cleaner, all-natural alternatives.
Cleaning brands have a responsibility to prioritize the safety and well-being of their customers. It’s time to take action and provide natural alternatives—without compromising the effectiveness of the product.
Let’s walk through why natural cleaners are important, how they benefit your customer, and how a private label partner can help you get started.
Why brands need to transition to natural cleaning products
Here’s the truth: old formulations for traditional cleaners are a thing of the past.
Just take a look at the labels of your household cleaners with long lists of “warnings” or HAZARDOUS printed in big, bold letters.
According to the Cleveland Clinic, laundry detergents, all-purpose cleaners, oven cleaners, and more, all contain harmful chemicals that could, if misused, cause serious, life-threatening problems. Consumers, well aware of these dangers, have decided they don’t want to take that risk.
In New York, new regulations went into effect banning products with high concentrations of 1,4-Dioxane, a likely carcinogen present in a number of cleaning products, conventional detergents from Arm & Hammer, Tide, and Gain. Even Tide’s gentler lines (Tide Free & Gentle and Tide Pur Clean) and products from Mrs. Meyers, All, and Method tested between .18 and .4 PPM.
Additionally, toxic chemicals in cleaning products can have a damaging effect on the environment:
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● Water pollution. Chemicals from cleaning products are washed into streams and rivers and enter the food chain.
● Air pollution. Volatile organic compounds (VOC) in cleaning products can affect indoor air quality and add to outdoor smog.
● Waste. Many cleaning containers are not made from recyclable materials. Packaging and empty bottles often end up in landfills. Hazardous materials may have a special requirement which usually requires energy for transport and disposal.
Many consumers vote against these harmful practices with their dollars. 30% of consumers will pay premium prices for sustainable products, and 35-40% of U.S. consumers prioritize eco-friendly when making any purchase decision.
It’s time for brands to do better. Thankfully, advances in all-natural cleaning technology enables brands to have the best of both worlds—effective, customizable products that are good for the consumer and the planet.
Why your brand will benefit from natural cleaning products
Not only are all-natural cleaning products good for the environment and the consumer, they’re also good for business. Here are some of the brand benefits you can expect as you make that transition.
Product flexibility & effectiveness
Believe it or not, adopting all-natural ingredients in your cleaning products gives you more options, not fewer. You don’t need harmful chemicals like dyes, synthetic fragrances, MIT/BIT, phosphates, 1,4 Dioxane, formaldehyde, and petroleum to get the desired result.
Instead, all natural cleaning ingredients like natural and organic fragrances, natural water softeners, 2-Methyltetrahydrofuran, and similar options give you a wide range of customization:
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● Hypoallergenic
● Biodegradable
● Plant-based
● Non-toxic
● Septic system-safe
● Animal-free
● Cruelty-free
● Vegan
Outside of the product itself, you also have a wide range of customization surrounding eco-friendly packaging, recycling programs, and even local sourcing to reduce emissions from ingredient and product transit.
When you partner with a custom, private label manufacturer, you can create an all-natural, environmentally friendly product that your customers will love.
Build transparency & customer loyalty
It’s easier and less expensive to retain an existing customer than to go find a new one. All-natural cleaning products might just be the secret to building customer loyalty.
More and more customers are passionate about sustainability and the environment. As such, they’re more likely to reward the brands that offer them. Plus, they’ll have peace of mind knowing that the product they’re using is safe, effective, and made with natural ingredients.
By prioritizing natural ingredients and a transparent manufacturing process, all-natural products can better meet customer concerns and needs than chemical-ridden alternatives. The result: a loyal customer base that keeps coming back for more.
Protect against potential lawsuits
Recently, lawsuits related to harmful chemicals in cleaning products can have devastating effects on both the brand and the customers who use them. By incorporating all-natural cleaners into your product line, you can avoid dealing with those lawsuits.
Environmental protection & good corporate citizenship
In light of the impending climate crisis, businesses need to do their part to chip in. For cleaner brands, adopting all-natural ingredients is a great way to do your part. It’s not just good for business—it’s also the right thing to do.
How a private-label partner can help you develop a stellar cleaning product
Overhauling your product line sounds like a major undertaking. Good news: it doesn’t have to be.
Nor do you have to settle for generic white-label products that are—let’s face it—generic and boring.
You need a custom product that sets your brand apart from the competition. And you need to have someone in your corner who can develop, manufacture, package, and distribute that product.
That’s where a private-label partnership can help:
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● Full product customization. No more copy-and-paste versions of the same products everyone else is using. You’ll get something unique to your brand and business.
● Transparency. Neither you nor your customers have to wonder what’s going into the products.
● Testing & efficacy. A private-label partner will make sure your custom product actually does what it says.
There are many ways a private label partner can customize your product to be effective and successful.
Final thoughts on developing all-natural cleaning products
Incorporating all-natural cleaners into your product line is not just a smart business decision—but also a responsible one.
At Alkuhme, our team of experts will work closely with you to understand your target customer’s needs and tailor a safe product that meets those needs.
Why settle for traditional, harmful cleaners when you can provide your customers with a natural alternative that’s safe and effective?
Contact us today to get started.
